I'm the founder and CEO of Pro Digital Performance

Growing up in a household with five sisters and my mom, I gained a unique perspective on the beauty and wellness industry from an early age. I witnessed firsthand how self-care and beauty services weren't just about appearances—they were essential rituals that helped the women in my life feel confident, refreshed, and empowered. My mother, who owned a hair salon, showed me the transformative impact beauty professionals can have on their clients' lives.

Watching my sisters and mom invest in regular salon visits and self-care treatments taught me something valuable: the beauty and wellness industry isn't just about services—it's about creating experiences that help people feel their best. My early exposure to my mother's salon business gave me insight into the dedication and artistry that beauty professionals pour into their work every day.

In 2021, I discovered digital marketing, and it clicked: every business needs a strong digital presence in today's world. Now, pursuing a digital marketing major at Southern New Hampshire University, I've combined my understanding of the beauty industry with my marketing expertise to help salons and spas thrive in the digital age.

I launched Pro Digital Performance to help beauty and wellness businesses build their online presence through effective paid advertising. While I may not be directly providing beauty services, I'm passionate about supporting the dedicated professionals who help others look and feel their best. That's the heart behind Pro Digital Performance.